EURASIAN JOURNAL OF BUSINESS MANAGEMENT

Customer Concentration versus Fragmentation and its implications on corportate risk

RESEARCH

Comm

1/1/2022 1 min read

This research explores on one side, the composition and structure of databases of clients in a total of 204 multi-sectorial companies based in Spain, Thailand and Indonesia. The criterion used to differentiate a customer ́s database structure relates to its degree of “fragmentation” versus “concentration”. Also, the research has determined a risk model using a statistical Monte Carlo simulation method in each company. Both, risk levels expressed as certainty to obtain levels of profits and type of customer ́s database structure have been analyzed under an Anova test and multiple correlation analysis exploring a total data of N=1020.

© COLBS INSTITUTE 2021, ALL RIGHTS RESERVED. * Names and brands mentioned in this website are property of their respective owners

COLBS INSTITUTE OF
NTERNATIONAL MANAGEMENT
Website: www.colbs-ac.uk
General information: info@colbs-ac.uk
Admissions: admissions@colbs-ac.uk

Chat here with Admissions
Contact us by QR Wechat scanning the code (Chinese students)

COLBS INSTITUTE OF INTERNATIONAL MANAGEMENT
Oon Valley Campus. 56 / Moo 5 On Tai, San Kamphaeng District, Chiang Mai 50130. Thailand.

CIIM GRADUATE INTERNATIONAL MANAGEMENT LTD.PART.
44/3 Moo 7 T.Huai Sai, Sankampaengh
50130 Chiang Mai, Thailand.