EXPERT JOURNAL OF MARKETING

Service Quality Measurement Using SERVQUAL. An Applied Comparative Study on Customer Perceptions and Expectations under an International Approach

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1/1/2018 1 min read

Monray, J. 2014. Service Quality Measurement Using SERVQUAL. An Applied Comparative Study on Customer Perceptions and Expectations under an International Approach. Expert Journal of Marketing 01/2014; 2(2):82-85. Access here